How to Market your Tourism Destination:

Simpler than most businesses, tourism is easily marketed online using online platforms including website, blog and a host of social media platforms. You need a simple Website or blog for marketing your Tourism products; Whereas each tourism product can have its own website, tourism entrepreneurs in one region can use a joint website to market the regional tourism destinations as one block.

A Website for your Tourism Services

These days, almost even any small business should have a website. With costs being extremely low at the entry level, it’s becoming difficult to imagine a reason for any business of any size not to have a website. Any business that does not have a website is missing out on one of the most powerful marketing tools available to them.

The Internet Age is in full swing.  However, many small business owners have yet to adopt the methodologies of this trend.  It is so surprising that, quite a number of business owners in Tourism and Hospitality Industry do not even have a website for their business. 

Perhaps the cost of developing a website, maintaining that website and purchasing a domain name keep businesses from taking advantage of these powerful tools.  If you find yourself in this boat, it’s incredibly important that you jump ship. 

At Kitara Foundation for Regional Tourism we build websites at an affordable price. In truth a website can be built for very little money. Remember you don’t need a giant ten-thousand-page website for your business, just a simple site that tells people about your company and your products will be more than enough. We support Small businesses to develop and maintain cheap websites including training those leaders to do it by themselves. Every Tourism business need to have skills to manage their own marketing through websites without the need to depend on expert website developers.

Why do you need a website? In today’s world, consumers are more and more likely to expect a business to have their own website, especially tourism businesses.  In the eyes of a consumer, having a website is a measure of viability, and of stability. 

In short, if you do not own a website, then your customers might not take you quite as seriously as they would if you did.  Why is this?  What’s so important about having a website for your even small business?

To the eyes of a consumer, having a quality, professionally designed website is a measure of how successful your business is and how likely you are to remain in business.  Small businesses without a website seem ephemeral – fleeting. 

If you do not have a web presence, consumers are likely to think that you are not making enough money for one and are likely to suffer the consequences of that lack of income.

Another excellent reason to have a website for your company is that it provides you with numerous options for cost effective (or even free) marketing. 

In addition, having a website provides your current and potential customers a means by which to measure your worth to their needs, without actually having to visit your centre in person.

Finally, owning a website enables you to grow your business on a global scale, rather than simply in the local or regional market. 

As consumers the world over can visit your business website, peruse your goods and services and make a purchase decision, this can be an invaluable tool for increasing your profitability and incurring growth. 

In short, if you do not have a website, you need one.  If you opt not to develop this powerful tool, you could find that your business suffers considerably.

The main reason that it is important for businesses to have a website is how people are likely to find you. These days most people will go online and research products and companies around their places of choice before they make a purchase, if you don’t have a website you are missing out on all of this potential business. Even if people don’t buy your product online they are still likely to research it online so you have to have a website so these people can learn about your business.

A website is also important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of tourism businesses do. There are actually still quite a few small businesses that don’t have a website and without one this is exactly what they will remain. If you don’t have a website that you can refer people to potential customers are going to assume that you are a small time company that does not take their business seriously. Once you establish this reputation it is going to be hard to make sales.

A website will not only give you credibility but it will also help to give the impression that your company is bigger and more successful than it may actually be. One of the great things about the internet is that the size of your company does not really matter. There is no reason that you can’t get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic. This is a big part of the reason that a website is even more important for a small business than a big one, it tends to level the playing field.

A website will help you to connect with thousands of clients/visitors both in the country and globally. Tourists and volunteers from Abroad are searching internet every day to see potential hosts in Africa they can book for their travel. More benefits of a website to any business include;

Low-Cost Advertising: The Web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your business’s online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per-click advertising programs.

Visibility: Increasing visibility is one major factor that makes having a website important. Even if people have heard about your programs, they may want to carry out research online first, before leaving the house. Provide clear directions to your locations or offices on your website so that visitors are less likely to have trouble finding the place.

Accessibility: A website is online and accessible 24 hours a day, every day of the year. Because of this, your visitors and potential visitors can visit your site for support or information about new and upcoming products and services whenever it is convenient for them. Your website will act as an invaluable and always-available resource for information which would otherwise only be accessible during your organization’s business hours.

Sales: Your website can sell products at any time. Potential visitors are not restricted to business hours. Instead, they can go online and purchase their travels whenever they want. A website can provide a dramatic boost in bookings

You stop being invisible.

By creating a website, you stop being invisible to the people trying to find you online. More and more studies are telling us about the ROBO effect where customers are learning to research online before buying offline. They’re typing their problems or needs into the search engine of their choice and are researching the companies that appear for those queries. If you don’t have a Web presence, there’s no chance of you showing up and you never even enter into their thought process. In 2023, you can’t afford to be invisible.

You help control your rankings.

By creating optimized content, building relevant links and creating a brand that tourists want to engage with, you set yourself up as an authority in the eyes of the search engine and increase your chances of appearing for the right queries – the ones paying tourists are using to find products just like yours. Creating an optimized website helps you to gain important visibility for the right terms.

You create another sales tool.

A website is a powerful sales tool and one that allows you to address your visitors’ concerns, give them the information they need to make a decision and create compelling calls to action. Your website is your home turf where people can go to seek out trusted information about your organization and engage with you on a more personal level. Use it to build confidence in your brand and to give customers important buying information (and incentives).

You build authority.

Though the Web has been around for some time, it’s true that you didn’t always need a website to find your audience. It was a lot easier to market via direct mailings, radio ads and local word-of-mouth. However, today your website and your social presence are the factors that customers are looking for when they research a small program like yours. They want to know that you’re stable enough to have a dedicated Web presence. That you’ll be around tomorrow should something go wrong. That they can get hold of you when they need to; By creating a website, you set up shop on the Internet and show customers that this is where they can come to find information about you. All of these things build authority. Without a website, you’re at a huge disadvantage as a small business owner trying to speak to your customers.

A website is intended to link your business services with prospects. A well designed website accomplishes four main areas of business advertisement:

  1. Raise awareness (people know about your services)
  2. Capture attention and support of prospects
  3. Position your business favorably versus competition
  4. Compel prospects to take a next step

That is the reason Kitara Foundation for Regional Tourism is available to assist with Web design, so it is even possible to build a basic small Tourism website at a low cost with our Web designers.

Why don’t you have one? Simply write to us or call us on phone, we shall work it out for you and the world will be at your command. Contact; 0392156562, send an email at