World Tourism Day 27 September: Theme: “Tourism and Sustainable Transformation “

Every time we travel, for whatever reason, we are part of a global movement; a movement that has the power to drive inclusive development, create jobs and build the sustainable societies we want for our future; a movement that builds mutual understanding and can help us safeguard our shared natural and cultural heritage; a movement that can promote, foster peace and end violence in the world, can bring about sustainable transformation.

The theme for World Tourism Day 2025 is “Tourism and Sustainable Transformation.” This theme emphasizes the critical role tourism plays in driving sustainable development and transformation globally. Uganda, with its rich natural and cultural heritage, has immense potential to leverage tourism for sustainable transformation.

What does “Tourism and Sustainable Transformation” mean?

Tourism and Sustainable Transformation refers to the approach of using tourism as a catalyst for achieving sustainable development goals (SDGs). This involves adopting responsible tourism practices that promote environmental conservation, socio-cultural preservation, and economic empowerment of local communities.

 Every World Tourism Season, Kitara Foundation for Sustainable Tourism focuses on the profound impact of sustainable practices and community empowerment. We believe that tourism should be a force for good, directly benefiting local communities and preserving the natural and cultural heritage that makes Uganda the “Pearl of Africa.” Our mission is to transform tourism from a high-impact, low-benefit industry into a collaborative venture where the profits are reinvested into the communities that host visitors. By prioritizing authentic, community-led experiences and promoting responsible travel, we work to ensure that the economic benefits of tourism are equitably shared, providing sustainable livelihoods and fostering a sense of ownership among the people who are the heart and soul of Uganda’s travel industry.

1. Welcome to Uganda, the Pearl of Africa; Stay safe through your visit and Reach safely Back home

On this World Tourism Day, we extend a warm welcome to Uganda, the Pearl of Africa. Our greatest hope is that you experience the breathtaking beauty and warm hospitality our country is known for. As you explore, remember to prioritize your safety and well-being. We have a commitment to making your journey not only memorable but also secure, ensuring you return to your home with a heart full of cherished memories and a renewed spirit.

2. Discover the Hidden Gems in agricultural tours in Uganda

Uganda’s vibrant landscapes are not just for wildlife safaris; they are also a hub for agri-tourism. These tours offer a unique glimpse into the country’s rich agricultural heritage. Visitors can immerse themselves in the cultivation of coffee, tea, bananas, and other crops, learning about farming practices directly from the local communities. This hands-on experience not only supports local farmers but also provides a deep appreciation for the journey of food from the farm to the table.

3. Discover the hidden gems of hot springs tours in Uganda

Beyond the lush forests and savannahs, Uganda holds a geological secret: its magnificent hot springs. These natural wonders, often tucked away in serene, untouched landscapes, offer a unique form of therapeutic and scenic tourism. From the bubbling Sempaya Hot Springs in Semuliki to the secluded ones in Kisoro, these sites provide a perfect blend of relaxation and adventure, allowing you to connect with nature in a truly unique way.

4. Discover the hidden gems of waterfalls tours in Uganda

Uganda is home to some of Africa’s most spectacular waterfalls. On this day, we highlight these powerful natural masterpieces that are often off the beaten path. From the roaring Sipi Falls cascading down the slopes of Mount Elgon to the majestic Murchison Falls where the Nile squeezes through a narrow gorge, these waterfalls offer thrilling hiking trails and stunning photo opportunities. They are a testament to Uganda’s raw, untamed beauty.

5. Discover the hidden gems of crater lakes tours in Uganda

The western part of Uganda is dotted with hundreds of serene crater lakes, each with its own unique story and charm. These tranquil, sparkling waters are nestled within lush, verdant hills, offering a peaceful escape from the everyday. They provide a perfect backdrop for canoeing, birdwatching, and community visits. Exploring these hidden gems allows you to witness the extraordinary geological history and breathtaking landscapes of the region.

6. Beyond Uganda’s national parks, discover Uganda’s hidden gems

While our national parks are world-renowned, Uganda’s true essence lies beyond the safari trails. World Tourism Day is a time to explore the hidden gems that offer a deeper, more personal connection with the country. This includes visiting local communities, participating in cultural workshops, or hiking through lesser-known, pristine landscapes. These experiences provide an authentic taste of Uganda’s diverse culture and warm hospitality.

7. Discover the UNWTO Tourism villages in Uganda

Uganda has been recognized by the UNWTO for its commitment to sustainable rural tourism development through its tourism villages. These villages are models of community empowerment, where tourism is a driving force for positive change. They showcase the country’s rich cultural heritage, unique traditions, and local crafts, offering travelers a chance to engage directly with the communities and contribute to their economic growth.

8. Discover Uganda’s UNESCO Heritage sites and UNWTO’s Recognized Natural and Cultural sites

Uganda is a treasure trove of globally significant natural and cultural sites. Our UNESCO World Heritage Sites, such as the Bwindi Impenetrable National Park and the Tombs of Buganda Kings at Kasubi, are a testament to our commitment to preservation. This World Tourism Day, we celebrate these invaluable sites, which are recognized for their universal value and are essential for safeguarding our shared global heritage.

9. Discover Uganda’s Traditional Architecture at the centre of Ecotourism and Cultural Tourism

Uganda’s traditional architecture is a beautiful reflection of its diverse cultural identity and a cornerstone of its ecotourism efforts. From the grass-thatched huts of the pastoralists to the unique structures of the Buganda kingdom, these architectural styles are a living museum of our history and traditions. Integrating them into tourism experiences helps preserve this heritage and provides visitors with an authentic cultural journey.

10. Discover the journey to the roof of Africa, Hiking the majestic mountains of the moon

For the adventurous traveler, World Tourism Day is a reminder of the epic journey to the “Roof of Africa,” a hike through the majestic Rwenzori Mountains, also known as the Mountains of the Moon. This challenging but rewarding trek takes you through diverse ecosystems, from tropical forests to alpine meadows and snow-capped peaks. It’s an adventure that not only tests your limits but also connects you with one of the most unique and stunning mountain ranges in the world.

11. Preserving Uganda’s cultural heritage, transforming Africa’s communities

The preservation of cultural heritage is at the heart of our mission. By promoting tourism that respects and celebrates our traditions, we are able to support communities and prevent the loss of ancient knowledge and skills. Every visitor who engages with a local community contributes to the sustainability of their way of life, empowering them to pass on their heritage to future generations. This is a journey that transforms not just the traveler but the entire community.

12. Travel for change, the transformative heart of a traveler

World Tourism Day is a call to action for every traveler to become an agent of change. “Travel for change” is about more than just visiting a new place; it’s about making a positive impact. When you choose to support local businesses, engage in cultural exchange, and travel responsibly, you contribute to a better world. It’s a powerful movement that allows your journey to leave a lasting, positive legacy on the people and places you visit.

13. Seeding hope in Uganda’s Tourism Journey with community-based tourism, the game changer

Community-based tourism (CBT) is a true game-changer for Uganda’s tourism sector. By placing control and ownership of tourism initiatives in the hands of local communities, we are seeding hope and creating a more equitable industry. This approach ensures that a significant portion of the revenue generated from tourism stays within the community, funding local projects, improving infrastructure, and providing sustainable livelihoods for residents.

14. Tourism Revolution begins, Unearthing Uganda’s Community Based Tourism Gems

A new tourism revolution is underway in Uganda, focused on unearthing and celebrating the countless community-based tourism gems scattered across the country. This revolution is driven by a commitment to showcasing authentic cultural experiences, unique traditions, and pristine natural sites that have been largely undiscovered. It’s a movement that shifts the focus from conventional tourism to a more meaningful, transformative, and community-centric approach.

15. Regional and District Tourism Investor forums in Uganda, the heartbeat of Kitara Foundation for Sustainable Tourism

The Regional and District Tourism Investor forums are the heartbeat of Kitara Foundation for Sustainable Tourism. These forums bring together community leaders, local entrepreneurs, and potential investors to discuss and plan the future of sustainable tourism. By fostering partnerships and sharing knowledge at the grassroots level, we are creating a powerful network that drives economic growth and ensures that every tourism project is aligned with the needs and values of the community.

16. Empowering Community Based Tourism Organisations in Uganda for National economic change

Empowering Community Based Tourism Organizations (CBTOs) is crucial for driving national economic change in Uganda. These organizations are on the front lines of sustainable tourism development, providing authentic experiences while ensuring that the benefits of tourism are distributed fairly. By supporting and strengthening these CBTOs, we are building a more resilient and inclusive economy, one community at a time.

17. The perfect Blend of Community Based Tourism and Safari Synergy in Uganda

Uganda offers the perfect blend of traditional safari adventures and authentic community-based tourism experiences. Imagine a day of tracking gorillas in Bwindi Impenetrable National Park followed by an evening spent in a local village, learning to cook traditional meals or listening to captivating stories. This synergy allows travelers to experience both the thrill of the wild and the warmth of Ugandan hospitality, creating a truly holistic and unforgettable journey.

18. Conquer the Nile: Your epic, laughter-filled Adventure at the source

For the thrill-seeker, World Tourism Day is a call to conquer the Nile, the world’s longest river. The journey starts with an epic, laughter-filled adventure at its source in Jinja. Whether you’re white-water rafting through roaring rapids, kayaking, or simply taking a serene boat ride, the Nile offers an experience that is both exhilarating and awe-inspiring. It’s a testament to the fact that tourism in Uganda is a celebration of life and adventure.

19. Get ready to laugh, gasp, and conquer; Uganda’s epic sipi falls saga

Prepare for a journey filled with laughter, gasps of awe, and a sense of triumph as you embark on Uganda’s epic Sipi Falls saga. Located on the slopes of Mount Elgon, the series of three waterfalls offers a thrilling blend of hiking, rock climbing, and abseiling. The misty spray, the powerful roar of the water, and the stunning scenery will leave you breathless, while the local hospitality and culture will fill you with warmth and joy.

20. Discover the Heart of Uganda, A journey into Community Based Tourism in Ankole

Ankole is the cultural heartland of Uganda, and a journey into its community-based tourism initiatives is a journey into the soul of the country. Visitors can experience the unique pastoralist lifestyle, learn about the famous Ankole long-horned cattle, and engage with local artisans. This region offers a unique blend of heritage and hospitality, allowing travelers to truly discover the heart of Uganda.

21. Unveiling the Magic of Fort Portal; A journey into community-based Tourism

Fort Portal, known as the “tourism city of Uganda,” is a gateway to the country’s most enchanting landscapes. This World Tourism Day, we unveil its magic through community-based tourism. From exploring the serene crater lakes to visiting local tea plantations and engaging with the Batooro people, a journey here is a deep dive into culture, nature, and community life.

22. Unveiling the Pearl’s crown; A Journey into Kigezi’s Community Based Tourism

Kigezi, often referred to as the “Switzerland of Africa,” is the crown jewel of Uganda’s tourism landscape. With its breathtaking terraced hills, serene lakes, and misty mountains, it offers a perfect setting for community-based tourism. A journey here is an opportunity to connect with the local Bakiga and Bafumbira people, learn about their unique traditions, and contribute to their sustainable development.

23. Unveiling the majestic heart, your extraordinary journey into Rwenzori Community Based Tourism

The Rwenzori region, home to the “Mountains of the Moon,” holds a majestic heart waiting to be unveiled. A journey into its community-based tourism initiatives is an extraordinary experience. It allows you to explore the stunning landscape, engage with the Bakonzo people, and learn about their unique culture and resilience. This is a journey that connects you with both the awe-inspiring nature and the incredible people who call this region home.

24. Community Based Tourism Experiences in Uganda; unveiling Africa’s authentic soul

Community-based tourism experiences in Uganda are not just a tour; they are an unveiling of Africa’s authentic soul. These experiences offer a genuine, unscripted look into the daily lives of local communities, allowing travelers to participate in traditional activities, share stories, and build meaningful connections. It’s a form of tourism that goes beyond the surface, creating a deeper understanding and appreciation for the people and cultures of Uganda.

25. Discover Uganda’s ancient secrets journey to the Cycad villages

Embark on a unique journey to Uganda’s ancient secrets by visiting the Cycad villages. These rare plants are a living fossil, and the communities that live among them hold ancient knowledge and traditions. A tour here is a fascinating look into the intersection of biodiversity and culture, allowing you to learn about these unique plants and the people who have coexisted with them for generations.

26. Discover the Heartbeat of Africa; Experience the people of the Pearl

The true heartbeat of Africa can be found in the people of the Pearl. On this World Tourism Day, we celebrate the warmth, resilience, and hospitality of the Ugandan people. Experiencing the country through their eyes—sharing a meal, learning a dance, or listening to their stories—is what makes a visit to Uganda truly unforgettable. It’s an adventure of the heart, connecting you with the soul of a nation.

27. Uganda has the best of what the travel world needs; It’s time to show it

Uganda has everything the modern traveler desires: thrilling adventures, breathtaking landscapes, diverse cultures, and warm, welcoming people. It’s a country that offers a perfect blend of safari, culture, and community. This World Tourism Day, we declare that it’s time to showcase this incredible potential to the world. It’s time for Uganda to take its rightful place as a premier travel destination.

28. Lighting up the Pearl; Branding and Marketing Uganda’s Community Based Tourism for Global visibility

Lighting up the Pearl involves a focused effort to brand and market Uganda’s community-based tourism initiatives for global visibility. By creating compelling narratives and using strategic marketing, we can showcase the unique and authentic experiences that our communities offer. This will attract a new generation of conscious travelers who seek meaningful connections and are committed to making a positive impact.

29. From Potential To Premier; Building World-class Community Based Tourism Destinations in Uganda

Our journey is to move from potential to premier by building world-class community-based tourism destinations. This involves investing in infrastructure, providing quality training, and ensuring that every experience meets global standards. By focusing on excellence, we can create destinations that not only attract visitors but also serve as models for sustainable tourism development worldwide.

30. Raising the bar; Quality Assurance and Standardisation for Uganda’s Community Based Tourism

To ensure the long-term success of Uganda’s community-based tourism, we are committed to raising the bar through quality assurance and standardization. This means providing clear guidelines for hospitality, safety, and authenticity. By upholding these standards, we can build trust with travelers and ensure that every visit is a high-quality, memorable, and safe experience.

31. The power of Training and Skills Building in Uganda’s Community Based Tourism

The power of training and skills building is a key driver of success in Uganda’s community-based tourism sector. By equipping local residents with the necessary skills in hospitality, guiding, and entrepreneurship, we are empowering them to create and manage their own tourism ventures. This investment in human capital ensures that communities are not just participants but leaders in their own economic development.

32. Unveiling World-class Community Based Tourism Experiences in Uganda

Uganda is home to world-class community-based tourism experiences that are waiting to be unveiled. These are not just tours; they are immersive journeys that allow you to connect with the land and its people in a profound way. From homestays in traditional villages to hands-on cultural workshops, these experiences offer a level of authenticity and personal connection that is unmatched.

33. Adhere to minimum standards for Every visitor to Uganda; Your guide to Responsible Tourism

Responsible tourism is our guiding principle. On this World Tourism Day, we urge every visitor to adhere to minimum standards that respect our environment, culture, and communities. This includes supporting local businesses, minimizing your environmental footprint, and engaging with locals in a respectful manner. Your guide to responsible tourism is a commitment to ensuring that your visit benefits both you and the people of Uganda.

34. Explore Uganda’s Unique Cattle tours for authentic Herdsman experience

For a truly unique experience, explore Uganda’s cattle tours and immerse yourself in the authentic life of a herdsman. These tours offer a rare opportunity to learn about the cultural significance of cattle in communities like the Ankole and Bahima, participate in daily chores like milking and herding, and connect with a way of life that is deeply rooted in tradition.

35. Discover Uganda’s coffee tours, Unique Community Tourism experiences

Uganda’s coffee is world-renowned, and our coffee tours offer a unique community tourism experience. Visitors can journey from the coffee plantation to the cup, learning about the entire process from planting and harvesting to roasting and brewing. These tours not only support local coffee farmers but also provide an in-depth look into a vital part of Uganda’s economy and culture.

36. Creating Transformative tourism in Uganda; the role of Kitara Foundation

Kitara Foundation for Sustainable Tourism is committed to creating transformative tourism in Uganda. We believe that a truly transformative journey changes both the traveler and the host community for the better. By fostering sustainable practices, empowering local communities, and promoting responsible travel, we are building a tourism sector that leaves a lasting positive impact on everyone involved.

37. Empowering Local communities through sustainable tourism skilling

We believe that empowering local communities is the most effective way to ensure sustainable tourism. Through our skilling programs, we provide residents with the tools and knowledge they need to be successful entrepreneurs and hosts. By investing in their skills, we are building a foundation for a more equitable and prosperous future for tourism in Uganda.

38. Discover Uganda’s Tapestry of Culture and hospitality

Uganda is a tapestry of over 50 different tribes, each with its own unique culture and traditions. This World Tourism Day, we invite you to discover this rich tapestry and the legendary hospitality of the Ugandan people. From vibrant traditional dances to heartfelt greetings, every interaction is a thread in this beautiful tapestry, weaving a story of warmth and welcome.

39. Experience epic adventures in Uganda; Beyond the tourist trails

For those who seek more than just the usual, Uganda offers epic adventures that go beyond the well-trodden tourist trails. This includes mountain biking through the Rwenzori foothills, trekking to remote waterfalls, or exploring ancient rock art sites. These adventures offer a chance to challenge yourself and discover a side of Uganda that few get to see.

40. Empowering communities through Sustainable Tourism in Uganda

Empowering communities through sustainable tourism is our core belief. By ensuring that tourism projects are community-led and that a portion of the revenue directly benefits local residents, we are creating a model that is both economically viable and socially just. This approach turns tourism into a powerful tool for poverty alleviation and community development.

41. Experience Uganda’s unique community Based tourism, a global perspective

From a global perspective, Uganda’s community-based tourism offers something truly unique. It’s a model that prioritizes authenticity, sustainability, and human connection over mass tourism. Travelers who seek a deeper, more meaningful experience will find it here, as they engage with local communities and contribute to a global movement towards more responsible and ethical travel.

42. Discover Uganda from within; the imperative of domestic tourism in Uganda

Domestic tourism is a crucial part of Uganda’s tourism journey. By encouraging Ugandans to explore their own country, we are fostering a sense of national pride and a deeper appreciation for our rich cultural and natural heritage. It’s an opportunity for locals to discover the hidden gems in their own backyard and support the very communities that make Uganda so special.

43. Explore Uganda’s hiking trails; a Nature lover’s guide

For the nature lover, Uganda’s hiking trails offer a journey of discovery and awe. This guide to our trails takes you through diverse landscapes, from the misty forests of Bwindi to the savanna plains of Murchison Falls National Park. Each trail offers a unique opportunity to connect with nature, discover hidden gems, and witness the incredible biodiversity of Uganda.

44. Join Uganda’s cultural trail for authentic Community Cultural adventures

Join Uganda’s cultural trail and embark on an authentic community cultural adventure. This trail is a journey through different regions, allowing you to engage with diverse tribes, learn about their traditions, and participate in their daily lives. It’s an immersive experience that goes beyond observation, allowing you to become a part of the story.

45. Be sure your journey in Uganda creates a better world for present and future generations

As you travel through Uganda, we urge you to ensure that your journey creates a better world for both present and future generations. This means making conscious choices, supporting sustainable initiatives, and leaving a positive impact wherever you go. Your trip can be a legacy of change, contributing to a more sustainable and equitable future for all.

46. Join Uganda’s best nature and cultural adventures that open to a better world

Join Uganda’s best nature and cultural adventures that open a door to a better world. These adventures are designed to be not only thrilling and memorable but also meaningful and impactful. By choosing these experiences, you are supporting conservation efforts, preserving cultural heritage, and empowering local communities, making your travel a force for good.

47. Creating sustainable Nature and cultural experiences through Ecotourism and community transformation

We are committed to creating sustainable nature and cultural experiences through ecotourism and community transformation. This involves protecting our natural habitats, respecting our cultural traditions, and ensuring that our tourism practices directly benefit the local people. It’s a holistic approach that ensures our unique assets are preserved for generations to come.

48. Discover your role in Nature conservation, culture preservation and community transformation

World Tourism Day is a time to discover your role in nature conservation, culture preservation, and community transformation. As a traveler, you have the power to make a difference. By making responsible choices, you can contribute to the preservation of our natural wonders, the safeguarding of our cultural heritage, and the empowerment of our communities.

49. Conserving Nature, preserving culture and promoting community tourism

Our mission is a three-pronged approach: conserving nature, preserving culture, and promoting community tourism. These three pillars are interconnected and essential for creating a sustainable tourism sector. By focusing on all three, we can ensure that our tourism is not just a source of revenue but a powerful force for positive change.

50. Come and discover the hidden nature and cultural destinations of Uganda

Come and discover the hidden nature and cultural destinations of Uganda. These are the places that are not on the typical tourist map, but they offer a level of authenticity and beauty that is unmatched. From secluded hiking trails to ancient villages, these hidden gems are waiting to be explored by those who seek a truly unique and meaningful journey.

51. Join the work towards transforming nature, the people of Uganda and their economies

Join us in the important work of transforming nature, the people of Uganda, and their economies. By supporting sustainable tourism, you are contributing to a powerful movement that is protecting our environment, empowering our communities, and building a more prosperous future for our country. It’s a partnership that creates a better world for everyone.

52. We transform communities through travel partnerships

At the Kitara Foundation, we believe that we can transform communities through travel partnerships. By working together with travelers, tour operators, and local communities, we can create a powerful network that drives sustainable development. It’s a collaborative approach that ensures every journey leaves a lasting, positive impact.

53. Join Sustainable transformation in Nature, Community and Culture in Uganda

Join the movement for sustainable transformation in nature, community, and culture in Uganda. This World Tourism Day, we invite you to be a part of a new kind of tourism—one that is responsible, ethical, and meaningful. Your journey can be a powerful force for good, contributing to a more sustainable and equitable future.

54. Support Sustainable transformation in nature, community and culture in Uganda

Support the sustainable transformation in nature, community, and culture in Uganda. Every time you choose to travel responsibly, you are supporting a movement that is protecting our environment, empowering our communities, and preserving our cultural heritage. Your support is crucial for building a better future for tourism in Uganda.

55. Promote Sustainable transformation in nature, community and culture in Uganda

Promote sustainable transformation in nature, community, and culture in Uganda. As a traveler, you are a powerful advocate for change. By sharing your stories and experiences, you can inspire others to travel responsibly and support our mission. Your voice can help us build a more sustainable and equitable tourism sector for all.

56. Uphold Sustainable transformation in nature, community and culture in Uganda

Uphold the principles of sustainable transformation in nature, community, and culture in Uganda. By adhering to responsible travel practices, you are upholding a commitment to ethical and meaningful travel. Your actions can help us build a tourism sector that is not just profitable but also protects our environment and empowers our communities.

57. Advocate for sustainable transformation in nature, community and culture in Uganda Advocate for sustainable transformation in nature, community, and culture in Uganda. On World Tourism Day, we call on you to become an advocate for change. By spreading the word about the importance of responsible travel, you can help us build a more equitable and sustainable tourism sector for generations to come. Your voice is a powerful tool for change.